Allison Izu Jeans – for short girls!

“Vertically Challenged, Fashionably Advantaged.” 

Ahahahaha, I laughed.  I think 90% of all the women I know are under 5 feet, 6 inches.  In fact, I think I can comfortably say that 75% of all the women I know are under 5 feet 3 inches.  I actually feel relatively tall among my friends.

Allison Izu, a local girl, understands all of our pain.  She understands that most Asian women, because we are naturally shorter, have worn jeans that just don’t fit right.  So ta-dah!  She created a line of denim, just for us.

But perharps not for alllll of us.  At $138 a pair, these Waikiki Petite Skinny Jeans aren’t the most affordable pair out there (in fact, it seems a heck of a lot cheaper to buy regular jeans and have them hemmed), but I think her idea is really smart and sweet!  And I guess if you’re buying premium denim, anyway, at least you know it was designed with someone of your stature in mind. 

Allison Izu's Waikiki Petite Skinny Jean ($138)

Her ideas have been featured by Oprah’s magazine and Nordstrom Ala Moana currently carries a few of her styles (not all, I think it’s limited to two different ones).

P.S. Here’s a really interesting interview that Allison did with MauiShopGirl.  Allison was born and raised in Oahu and it talks about her inspiration for creating her denim line.


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